1. Log in to client's Active Campaign account and go to "Campaigns" Tab.
2. On the right, under Advanced, look for “Message Variables” and click it. 


                 


3. Create a new Message Variable by clicking "Add"

              
4. Fill out the following fields:

       a. Personalization Name: Unsubscribe Link
       b. Personalization Tag: left-aligned-footer
       c. Used in Lists: select All
       d. Format: HTML
5. In the editor box, paste this information (make sure you are on the code editor tab):
      <p><strong><a href="%UNSUBSCRIBELINK%">Unsubscribe</a></strong></p>
      <p>%SENDER-INFO%</p>


                



6. Click Add

                


7. Once the message variable is created, add the personalization tag %left-aligned-footer% at the end of every email.